Client Name

Makeshift

Project

Branding & Advertising

Makeshift is the ultimate destination for thrift enthusiasts and treasure hunters alike. This thrift store celebrates the beauty of preloved items and the joy of finding unique pieces that tell stories. By giving preloved items a new lease on life, Makeshift contributes to a more environmentally-friendly way of living.

This store requires a fun and flowing identity that capitalizes on the unique nature of its inventory. The wordmark shows letters literally shifting around with a speech bubble icon representing the love items receive from both old and new owners.

The wordmark is reworked from Double Bass Regular

A set of 16 icons was created to represent the process of items being donated to Makeshift and customers purchasing them

Makeshift offers customers a sustainable bag option for use in the store and for purchase

Print advertising on recycled materials allows Makeshift to reach its audience while remaining environmentally conscious

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